I help brands
grow smarter,
faster, and
wiser
Smarter marketing, powered by AI used with purpose — I help businesses turn attention into measurable growth.
Proof That the Right Strategy Changes Everything
Strategy That Works, Results That Speak. See for Yourself.
Pete H.
CEO
CEO — 2-Year Partnership
Usama, my boy! I swear this dude has a wild talent for coming up with content ideas that make you go, ‘Wait… how did I not think of that?!’ Every convo with him is just straight-up gold, insights that actually make sense and, more importantly, work. Our content’s never been sharper, more engaging, or more on point. If you need someone who just gets it, Usama’s your guy!”
Zari K.
Founder
Worked on Multiple Projects
You were at the top of LinkedIn searches related to content writing and SEO; therefore, I decided to work with you to write the content for my website. Usama, It was an absolute pleasure to work with you from beginning to end, which makes me very delighted that I chose you to produce optimized material for my online business.
I appreciate that you didn’t object when I occasionally used you as a sounding board. Your guidance was beneficial. I’m eager to collaborate with you once more in the future.
Lynn T.
CEO
CEO — 7+ Month Partnership
Been working with Usama on strategic copywriting for 7+ months, and man, this guy just gets it. Every time we brainstorm, he drops fire ideas that make you go, ‘Why didn’t I think of that?!’ His strategy is always on point, the copy just flows, and the results speak for themselves. Conversions are up, the stress is down, and honestly, I don’t know what we’d do without him.
Saqib Z.
Applied Linguist
Worked on Multiple Projects
Usama is a great writer, linguist, professional, and a sweet person. I have found him diligent towards his tasks. He has an eye to detail, writes engaging texts, reasons in a convincing way, maintains respect and dignity while agreeing or disagreeing and so forth. I am pleased to recommend him for any relevant challenging position in his career.
Christian G.
Sr. VP
Sr. VP — Ongoing Strategy Partner
Every time we discuss strategies, Usama brings fresh perspectives and actionable plan. His copy is always unique and persuasive, driving remarkable results.
Marria C.
Executive President
Executive President — Current Client
Anytime I’m stuck on content strategy, Usama’s the first person I hit up. Dude just has a way of looking at things differently his ideas always make me go, ‘Ohhh, that’s smart.’ Total game-changer every time!
Your Marketing Stays Busy. Your Revenue Doesn't Notice.
↳ People know you exist, but they don’t see why they need you
↳ If your marketing doesn’t lead to a clear offer, people won’t act
↳ Without a clear next step, even interested buyers keep scrolling. Clarity converts
↳ Without positioning, story, and authority, there’s no reason to choose you
↳ If you’re reaching the wrong people, activity is just noise, not growth
Here's the truth most marketers won't tell you: activity doesn't pay bills. Growth does. If your marketing gets attention but not revenue — the problem isn't the algorithm. It's the strategy.
About Usama Shoaib
Didn’t watch the video? Here’s my actual bio:
I’m Usama Shoaib — marketing consultant, AI-powered growth strategist, and founder of Klento and Novent Labs. I help businesses grow with sharper positioning and AI used with purpose. AI is making marketing faster; the real work is making it wiser.
✓ Marketing consultant & AI-powered growth strategist
✓ Founder of Klento and Novent Labs
✓ Senior strategic copywriter with nearly a decade of experience
✓ 45+ growth projects delivered across industries
✓ AI applied with strategy — never just hype
Want to Connect with me?
I share weekly insights on marketing strategy, positioning, and AI-powered growth for founders and growth-stage businesses. Join 3,746 professionals who follow along.
Why to connect on Linkedin?
✓ I talk about the strategy behind modern marketing — how to turn attention into revenue without sounding salesy.
✓ I share frameworks, case studies, and real insights on positioning, AI, and growth — not just “buy this, buy that.”
✓ And hey, I’m not forcing you to connect. There are tons of legends there! Connect, learn, and grow with the best.
45+
Projects Completed
17
International Certifications
85
Individuals Coached
$3M+
Client revenue influenced
Think about it…
What if every move in your marketing had a real ROI for your business?
Over the last 6 years, I've helped businesses generate $3M+ in revenue
If Your Marketing Isn't Growing Revenue, It's Just Noise.
↳ Attention without revenue is just vanity
↳ If your marketing doesn’t build trust, people won’t buy
↳ Reaching people is useless if they’re not the right buyers
↳ Marketing without a strategy is like throwing darts in the dark
↳ Engagement means nothing if it doesn’t convert into revenue
↳ Time and budget are wasted if your marketing isn’t driving results
How I Work
A simple, proven process — from first call to final launch.
01
Discovery Call
We align on your goals, your market, and what success looks like. No templates — just a focused conversation about your business.
02
Strategy & Plan
I map out a tailored growth plan built around your business objectives — positioning, messaging, and the right use of AI — not generic advice that could apply to anyone.
03
Build & Refine
We build fast, then refine until every decision earns its place. You get an iterative process until you’re confident it’s right.
04
Launch & Grow
We launch, track what moves the needle, and iterate. This is where strategy meets results — and where clients typically come back.
Here's How I Can Help You
Marketing Consulting
Positioning, messaging, and a growth plan built around your business — not generic advice. We clarify who you are, why you matter, and how to turn attention into revenue.
Strategic Copywriting
Sales pages, landing pages, emails, and VSLs written with one goal: getting your reader to act. Persuasion backed by strategy and real audience research.
AI-Powered Growth
✓ AI used with purpose — to move faster without losing the human judgment that makes marketing work.
✓ Intelligent systems and automation that scale your marketing with consistency.
✓ Smarter client acquisition, content, and follow-up — built to compound over time.
✓ No hype, no guessing — AI applied where it actually drives growth.
✓ A growth engine that’s faster to run and wiser to trust.
Frequently Asked Questions
Who do you work with?
Pretty much anyone who wants marketing that actually works — startups, founders, brands, and growth-stage teams looking to turn attention into revenue.
What makes your approach different?
Strategy first, then execution. I combine proven frameworks with genuine research into your audience’s real pain points and desires — and use AI to move faster without losing the judgment, creativity, and empathy that great marketing requires.
What if my brand doesn’t have a clear voice yet?
No stress! I’ll help you find your brand’s unique voice and positioning so it feels natural, consistent, and totally YOU.
Will your marketing actually get me results?
100%! More qualified attention, more trust, and more revenue — because your marketing should actually work for you.
What are your pricing charges?
Pricing depends, but you matter more. I won’t charge a single penny if you’re not happy. I’ll share the plan and strategy with you, if you’re excited, we roll! If not, no worries. Consider it a free gift from me. 🎁
How do we start working together?
Simple. Reach out via email or the contact form, and we’ll schedule a quick call to see if we’re a good fit. If we are, we get started right away.